Swachh Kumbh Mela

icons-SwacchKumbhMelaEfforts to make this Kumbh Mela an opportunity for a Swachhta Kranti (Clean Revolution) for Mother India, inspiring people to keep our Mother Earth and our sacred rivers free from pollution, free from open-defecation as well as working to protect and preserve these sacred resources for future generations. Intense and focused awareness, behaviour change campaign with hoardings/signage, WASH on Wheels, public service announcement and more.